Wish

User Testing

Consumer Persona

I was the test moderator for this usability testing. For this test, I reached out to two of my friends through social media and requested one of my family members for the interview at home. For those that I reached out to through social media, because of the pandemic concern, I held the interview process virtually. Both I and the participants used laptops, Zoom, and the website to collaborate. For the one participant, I only used a laptop, pen, and paper.

During this interview process, I asked my participants about their hobbies, favorite online shopping platforms, and their online shopping habits. 

Usability Test Tasks

I gave my participants 2 tasks to conduct that I tried conducting myself before giving them. 

• Put an item into the shopping cart using the category toolbox.
  
• Put an item into your wish list using the search toolbox.

Qualitative Findings

User Journey Map

When the participants were completing their tasks I observed their website expectations and frustrations, their concerns, and things that they observe before putting them into their shopping cart or wish list during their online shopping.

Pain Points

• Cannot find the specific types of the product
  
• No filter option for color, size, and price
• No confirmation message for accidentally purchasing the products
• No cancellation option on the website

Recommendations

• Expand the filter option with categories, colors, sizes, prices, and more to make the search more personalized for the users
  
• Add a page to confirm the order, where the consumers can review their order, address, and payment before purchasing
• Put the cancellation process next to the tracking order

Disclaimer

Some factors affected the usability test

• The sample size was too small (3 participants) which may not be representative.
• The participants were friends and family members and it was conducted in an informal setting as the interview was held either virtually or at home, as a result, there was much distraction while conducting the interview.